Machine learning techniques based on neural networks, which are the inner workings of the human brain, are the foundation of gen AI. Large volumes of data are fed to the model’s algorithms during training, serving as the model’s learning base. This methodology can include any content pertinent to the work, including text, code, images, and others.
By combining these efforts, we can strive to protect society from the harmful impact of deep fakes.
The proliferation of automation through generative AI could significantly affect the workforce, potentially leading to job displacement. Additionally, gen-AI models have the potential to inadvertently amplify biases present in the training data, producing undesirable results that support negative ideas and prejudices. This phenomenon is often an under-the-radar consequence that goes unnoticed by many users.
Sadly, the public’s demands for this type of common-sense safeguard, either government-ordered or self-regulated, will be brushed aside until something egregious happens as a consequence of gen AI, like individuals getting physically injured or killed. I hope I’m wrong, but I suspect this will be the case, given the competing dynamics and “gold rush” mentality in play.
As he welcomed representatives from Amazon, Anthropic, Google, Inflection, Meta, Microsoft, and OpenAI, President Biden spoke about the responsibility these firms have to capitalize on the enormous potential of AI while doing all in their power to reduce the considerable dangers.
Third, certain companies may view government regulations as insufficient or delayed, leading them to overlook the threats.
A multi-faceted approach is essential to safeguard people from the dangers of deep fake images and videos:
- Technological advancements must focus on developing robust detection tools capable of identifying sophisticated manipulations.
- Widespread public awareness campaigns should educate individuals about the existence and risks of deep fakes.
- Collaboration between tech companies, governments, and researchers is vital in establishing standards and regulations for responsible AI use.
- Fostering media literacy and critical thinking skills can empower individuals to discern between authentic and fabricated content.
As I’ve written previously, I’ve witnessed an almost shockingly dismissive attitude with senior leadership at several tech companies about the misinformation risks with AI, particularly with deep fake images and (especially) videos.
Second, they might lack awareness or understanding of the potential risks associated with gen AI.
Simply described, gen AI is a branch of artificial intelligence that uses computer algorithms to produce outputs that mimic human material, including text, photos, graphics, music, computer code, and other types of media.
What’s more, there have been reports where AI has mimicked the voices of loved ones to extort money. Many companies that provide the silicon ingredients appear satisfied with placing the AI-labeling burden on the device or app provider, knowing that these AI-generated content disclosures will be minimized or ignored.
Gen AI is also used in the following:
- Medical Research: Gen AI is used in medicine to speed up the development of new medications and reduce research costs.
- Marketing: Advertisers employ gen AI to create targeted campaigns and modify the material to suit customers’ interests.
- Environment: Climate scientists use gen-AI models to forecast weather patterns and simulate the impacts of climate change.
- Finance: Financial experts employ gen AI to analyze market patterns and forecast stock market developments.
- Education: Some instructors utilize gen AI models to create learning materials and evaluations tailored to each student’s learning preferences.
Limitations and Risks of Gen AI
Conventional watermarking is insufficient as it can be easily removed or cropped out. While not foolproof, a digital watermarking approach could alert people with a reasonable level of confidence that, for example, there is an 80% probability that an image was created with AI. This step would be an important move in the right direction.
Although gen AI is still in its infancy, it has already established itself in several applications and sectors.
Consider ChatGPT and Dalle-E 2 as examples of gen-AI tools that may rely on an input prompt to direct it towards creating a desirable result, depending on the application.
For example, gen AI may create text, graphics, and even music during the content production process, helping marketers, journalists, and artists with their creative processes. Artificial intelligence-driven chatbots and virtual assistants can offer more individualized help, speed up response times, and lighten the workload of customer care representatives.
Finally, a public confidence-building step would require all silicon companies to create and offer the necessary digital watermarking technology to allow consumers to use a smartphone app to scan an image or video to detect whether it’s been AI-generated. American silicon companies need to step up and take a leadership role and not shrug this off as a burden for the device or app developer to shoulder.
Policymakers have taken notice of these threats. The European Union proposed new copyright regulations for gen AI in April, mandating that businesses declare any copyrighted materials used to create these technologies.
A few of these companies have indicated concern about these risks but have punted the issue by claiming they have “internal committees” still contemplating their precise policy positions. However, that hasn’t stopped many of these companies from going to market with their silicon solutions without explicit policies in place to help detect deep fakes.
7 AI Leaders Agree to Voluntary Standards
First, they may prioritize short-term profits and competitive advantage over long-term ethical concerns.
On the brighter side, The White House said last week that seven significant artificial intelligence actors have agreed to a set of voluntary standards for responsible and open research.