Samsung Needs Apple To Validate Foldable Smartphones

Early foldable gadgets were more of a gimmick than an appealing choice for most people and came at a high premium price.

Samsung and Apple have long been engaged in fierce competition, pushing each other to innovate in the smartphone industry.

Samsung deserves credit for its yeoman’s work in creating compelling usage models that exploit the multi-screen dynamic of its new foldable designs. The new Flex Window feature of the Galaxy Z Flip5 phone offers true convenience and innovation when users prop it up in various ways.

The Apple Effect on Samsung Foldable Success

Utilizing these devices’ features has become significantly more straightforward, thanks to enhanced user interfaces and improved experiences powered by advanced AI features running on the new and potent Qualcomm processors integrated into these devices.

As a result, consumers would find added value in the foldable form factor and be more likely to embrace it.

Folding the Future: A New Chapter in Smartphone Innovation

As the market matures, costs will likely decrease, making foldable smartphones more affordable and accessible to a wider audience.

In the fast-paced world of smartphone technology, innovation is the key to success.

Due to these factors, this generation of devices holds considerably greater appeal for a broader range of users than its predecessors. The affordability factor has also significantly improved, making them more accessible to a larger consumer market.

Can Samsung Shift the Market by Itself?

Yet, the company probably won’t get the credit it deserves when Apple releases its foldable design with presumably equally compelling capabilities. That dynamic must be endlessly frustrating for Samsung, given Apple’s ability to capture the imagination of the technology-buying public, even when Apple is late to market.

Although Apple is unlikely to announce a foldable design this year when it refreshes its smartphone lineup in September, Samsung might be wishing it was.


Given the preference for premium phone devices and carriers’ ability to make the purchase less painful via customer subsidy programs, it might take at least a couple of years and perhaps another generation or two of foldables to reach higher market share penetration.

An entry by Apple into the foldable smartphone market would increase demand, attracting more manufacturers and developers, resulting in a broader range of foldable devices and applications.

What sets these new foldables apart are the updated design of the hinge — a critical weakness in legacy models — and the screen. These advancements transform the devices into sleek, flat smart gadgets, no longer resembling bulky smartphones that are challenging to store in a pocket.

The Galaxy Z Fold5 has an immersive, large screen and an improved taskbar that enables dynamic productivity by allowing users to switch quickly between frequently used apps. (Image Credit: Samsung)